12-Week Engagement

THE MEASUREMENT RESET

We rebuild the marketing measurement system behind your paid acquisition — so you can tell your CEO exactly what's working, and mean it.

Most marketing leaders don't have an ads problem. They have a reporting-credibility problem. Nobody designed the measurement layer; it grew organically, channel by channel, until no two dashboards agreed. We fix that once, document it, and hand it back.

Book Your ResetSet Your Baseline

YOU KNOW THE SYMPTOMS

If three or more of these are true, the problem isn't your media buying. It's the signal layer underneath it.

Every dashboard tells a different story.
CRM pipeline numbers don't match Google Ads or LinkedIn.
Nobody can say which campaigns actually create opportunities.
Optimization targets are form fills, not revenue signals.
Scaling spend feels like a gamble you'll have to defend later.
Your next hire would spend month one fixing instrumentation.

THE 12-WEEK SYSTEM

Implementation doesn't take twelve weeks. Trustworthy data does. Platforms need time to relearn, and signals need to be validated against closed-won revenue before anyone acts on them.

01 · Weeks 1–3

AUDIT

  • Current attribution & tracking teardown
  • CRM and lifecycle stage mapping
  • Conversion architecture review
  • What each platform is actually optimizing toward
  • Reporting credibility gap analysis
02 · Weeks 4–7

IMPLEMENTATION

  • Conversion redesign around revenue-weighted events
  • CRM ↔ ad platform integration (HubSpot / Salesforce)
  • Google, Meta and LinkedIn signal alignment
  • Campaign restructuring around the new signals
  • UTM, consent and data-layer cleanup
03 · Weeks 8–10

OBSERVATION

  • Let platform learning phases re-stabilize
  • Validate signals against closed-won reality
  • Resolve edge cases and duplicate conversions
  • Verify reporting end-to-end
04 · Weeks 11–12

INTERPRETATION & HANDOFF

  • Reporting framework and executive summary
  • SOP documentation and team training
  • Maintenance guide
  • Scaling indicators: where the data says to invest next

WHAT YOUR REPORTING LOOKS LIKE AFTER

An illustrative month of the same account, before and after the reset. Same spend, same channels — different confidence.

Before the reset

Three sources, three answers. Nothing reconciles.

Leads (Google Ads)
form fills, deduped by nobody
412
Leads (CRM)
35% gap, unexplained
268
Pipeline attributed
not tracked
—
Cost per opportunity
no opp-level signal
unknown
Closed-won sourced
last-touch only
unknown
Confidence in reporting
defended, not trusted
Low
After the reset

One reconciled model, validated against closed-won.

Qualified leads
deduped, CRM-matched
231
MQL → SQL rate
lifecycle stage mapped
38%
Pipeline attributed
revenue-weighted events
$1.42M
Cost per opportunity
per channel, per campaign
$1,840
Closed-won sourced
matched back to spend
$310K
Confidence in reporting
one number, one source
High

Illustrative example — not a client account

WEEK-BY-WEEK BREAKDOWN

Every week has a named output. You always know where the engagement stands.

  1. Week 1
    Kickoff & access
    Access audit, stakeholder map, success criteria signed off
  2. Week 2
    Tracking teardown
    Current-state tracking audit + conversion inventory
  3. Week 3
    CRM & lifecycle review
    Lifecycle stage map + reporting credibility gap analysis
  4. Week 4
    Conversion redesign
    Conversion architecture blueprint approved
  5. Week 5
    CRM ↔ ads integration
    HubSpot/Salesforce offline conversion sync live
  6. Week 6
    Platform signal alignment
    Google, Meta & LinkedIn signals reconfigured
  7. Week 7
    Campaign restructure
    Campaigns rebuilt around revenue-weighted events
  8. Week 8
    Learning phase
    Baseline snapshot; platforms re-stabilizing
  9. Week 9
    Signal validation
    Signals checked against closed-won records
  10. Week 10
    Edge cases & QA
    Duplicates resolved, end-to-end reporting verified
  11. Week 11
    Reporting framework
    Executive dashboard + interpretation guide
  12. Week 12
    Handoff
    SOPs, live training, maintenance guide, scaling indicators

WHAT YOU ACTUALLY RECEIVE

Every engagement ends with artifacts your team owns — not a slide deck and a goodbye.

Marketing Measurement Audit
Conversion Architecture Blueprint
CRM Lifecycle Mapping
Google Ads Signal Alignment
Meta Signal Alignment
LinkedIn Signal Alignment
Campaign Signal Cleanup
Reporting Framework
Executive Summary for Leadership
SOP Documentation
Live Training Session
Maintenance Guide
Scaling Indicators
Optional Quarterly Health Check

WHAT THIS IS NOT

Not a Fractional CMO

We don't own growth, strategy or your team. You keep the wheel — we make the instruments accurate.

Not RevOps

RevOps owns systems forever. This is a finite, documented reset with a defined end date.

Not an ads retainer

No indefinite management fee. One engagement, one system, handed back to your team.

WHO THIS IS FOR

  • US-based B2B SaaS, Seed–Series B
  • 20–150 employees
  • Already spending across two or more paid channels
  • HubSpot or Salesforce in place
  • A marketing team that exists and is being asked to scale

INVESTMENT

$15k–$25k

Fixed scope · 12 weeks · roughly 5% of annual marketing budget

Scope guarantee

We stay within the agreed scope until the system is working correctly — at no additional cost.

STOP DEFENDING NUMBERS YOU DON'T TRUST

A 30-minute measurement review will tell you whether your reporting is worth rebuilding — and what it would take.

Book a Measurement Review