THE PERSON &
THE METHOD
Marketing is math, not magic. We build disciplined growth engines for brands that demand measurable output.
Jerson Johnson
Founder & Lead Growth Strategist
I've spent the last five-plus years running paid media for B2B SaaS platforms and seven-figure Ecommerce brands — more than $5M in ad spend across Google, Meta, LinkedIn and TikTok. I started PoweredByJ because too many teams were paying agency retainers for reports they couldn't act on.
You work with me directly. No account-manager relay, no junior buyers learning on your budget. The person who builds the plan is the person in the ad accounts and on your calls.
SENIOR OPERATORS ONLY
Jerson Johnson
Founder & Lead Growth Strategist
Sets strategy, owns the growth plan and stays in the accounts. $5M+ in managed spend across Google, Meta, LinkedIn and TikTok.
Ramon Palacios
PPC Expert
Runs day-to-day paid search and paid social execution — campaign structure, bidding, keyword and audience strategy, and the testing cadence that keeps CPA moving in the right direction.
Revenue First
Every campaign is judged by pipeline and profit, not impressions or clicks. If it doesn't show up in revenue, we kill it.
Ruthless Testing
We run high-velocity creative and landing-page experiments. Winners scale fast; losers are cut within days, not months.
Full-Funnel Visibility
From first touch to closed-won deal, we connect your ad platforms to your CRM so every dollar is accounted for.
Senior-Only Execution
No junior account managers. Every client works directly with strategists who have managed eight-figure budgets.
THE PROCESS
One continuous loop, four stages, twelve weeks. Each stage ends with a concrete output you can hold us to.
- 01 · Week 1–2
Audit
Deep diagnostics of your funnel, unit economics, and current spend.
Output: Gap analysis + baseline metrics
- 02 · Week 2–3
Blueprint
A 90-day growth plan with channel mix, creative strategy, and targets.
Output: Signed-off growth plan
- 03 · Week 3–8
Execute
Launch, iterate, and scale campaigns with daily optimization.
Output: Live campaigns + weekly reporting
- 04 · Week 8–12
Optimize
Weekly performance reviews and continuous funnel improvements.
Output: Compounding lift against baseline