Almave/Ecommerce/Meta Ads — Product Launch
New product launch hit 51.53 ROAS on a lean test budget
$228.58 of test spend produced $11,779.32 in revenue and 63 purchases while validating creative direction from scratch.
The Numbers
Test spend vs. tracked revenue — a 51.53x return on a lean launch budget.
Every tested ad set cleared 25x — budget shifted to the 83x winner.
$228.58
Total Spend
$11,779
Revenue
51.53x
Average ROAS
63
Website Purchases
83.11x
Best Ad Set ROAS
3
Ad Sets Tested
The Challenge
Launch a new product and generate immediate sales while validating creative angles and offers — all with limited historical data.
The Roadmap
- 01Build a lean launch structure focused on rapid creative testing
- 02Deploy purchase-optimized campaigns from day one
- 03Test multiple hooks and value propositions simultaneously
- 04Scale only after profitability was confirmed
- 05Aggressively cut underperforming creatives
What We Did
- Structured campaigns specifically for product launch testing
- Ran fast A/B tests on creative concepts and messaging
- Closely monitored ROAS at the ad set level
- Increased spend only on proven winners
- Paused losing ads quickly to protect budget
The Outcome
Launched a new product with immediate traction, validating creative direction and achieving exceptional early-stage ROAS.
Ad set results: 83.11 ROAS ($82.78 spend), 53.09 ROAS ($42.38 spend) and 25.62 ROAS ($103.42 spend).