Cazcanes Tequila/Ecommerce/Meta Ads — Scaling
$109K in tracked revenue at a 4.28 blended ROAS
$25,477.53 in managed Meta spend turned into $109,168.41 of tracked revenue and 476 purchases across two campaigns.
The Numbers
$25,477 of managed Meta spend returned $109,168 in tracked revenue.
Both campaigns stayed profitable while scaling; budget favored the 6.21x winner.
$25,477
Total Spend
$109,168
Tracked Revenue
4.28x
Blended ROAS
476
Website Purchases
6.21x
Top Campaign ROAS
2
Campaigns Managed
The Challenge
Scale revenue while maintaining profitability across multiple campaigns and ad sets.
The Roadmap
- 01Organize campaigns by offer and creative angle
- 02Continuously test new creatives
- 03Optimize budgets daily based on ROAS
- 04Scale winners while controlling CPA
- 05Maintain creative velocity to avoid fatigue
What We Did
- Managed budget distribution across multiple ad sets
- Ran ongoing creative testing
- Made weekly ROAS-driven optimization decisions with enough runway for the algorithm to learn
- Scaled spend only on profitable segments
The Outcome
Built a scalable Meta Ads system producing over $109K in tracked revenue while maintaining strong profitability.
Campaign one returned 6.21 ROAS on $7,902 spend (167 purchases); campaign two returned 3.42 ROAS on $17,575 spend (309 purchases).